Selected Product Mobility Branding
This project is a set of container boxes that we designed for Driade, an historic Italian design brand. So how does one think outside the box designing boxes?
- Yes, we just did, listen, a good pun is always worth taking. Anyway. Two ideas led our design: Firstly, we wanted to give these objects a strong decorative value. We don't believe in hectic piling up but rather in assembling. The boxes are shaped like glass fragments of mirrors that connect to each other like puzzle piece.
Each combination offering a new perspective, with a different light and reflection. The second was to play with contrasts, between cold and warm, mirrors on the outside, wood on the inside. We wanted to have a smaller internal space making whatever is inside feel more protected and precious. Yes, we also did think (the) inside of the box.
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