Selected Product Mobility Branding
TP52 LIVERIES
This is a series of liveries created for the last few years for the Monaco Yacht Club. The inspiration for the first one dates from the first world war. The e-dazzle camouflage or razzle-dazzles consists of intricate patterns of geometric shapes in contrasting colors, interrupting and intersecting each other.
Unlike other forms of camo, the intention is not to conceal but to make it difficult, (volume can be disrupted by the solid color boxing - yes let's not be afraid of technical design) to estimate a target's range, speed, and heading. It is said, that a British zoologist, inspired by animal patterns, proposed the idea to Winston Churchill in 1914 (First Lord of the Admiralty at the time).
Its effectiveness has never been really fully proven yet has inspired a range of artists including Pablo Picasso. Sometimes it is rather about looks than function.

Photo credit:
A Carloni / CVS
Link:
www.palermo-montecarlo.it
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